在历史长河中，

人类始终锲而不舍地追寻着多样化的表达方式，

意图捕捉并传递，

那些难以言喻的神圣与绝美瞬间。

In the course of history,

human are constantly searching for various expressions

and intent to capture and transmit

moments of unspeakable holiness and beauty.

2024年巴黎奥运会塞纳河畔的开幕式、薰衣草跑道、铁塔奖牌、立体主义、波普艺术...奥运会的设计美学在开幕之际就被全球广泛关注和讨论。截止赛事结束，巴黎奥运会电视转播时长超350000小时、全球社交媒体互动量超120亿、奥运会官方主页粉丝增长超3200万、售票超950万张，本届奥运会无疑成为了今年全球关注的焦点。

The opening ceremony of the Paris 2024 Olympic Games is located on the banks of the Seine River. The lavender runway, the medals made of materials used in the Eiffel Tower, Cubism, pop art... and all the design aesthetics of the Olympic Games has been widely concerned and discussed around the world at the opening ceremony. By the end of the event, the Paris Olympic Games television broadcast time has come to more than 350,000 hours, the global social media interaction has been more than 12 billion, the official page of the Olympic Games fans have increased by more than 32 million and more than 9.5 million tickets have been sold. The Olympic Games has undoubtedly become the focus of world this year.

作为本次巴黎奥运会和残奥会的舞台及灯光总设计制作团队BK-International，是如何在背景跨度极大不同的项目中创作的，又如何将数字艺术和文化遗产进行完美演绎的?

As the general design and production team of the stage and lighting for the Paris Olympic and Paralympic Games,  how did BK-International create their work in a project with such a wide range of backgrounds, and how did they perfectly interpret digital art and cultural heritage?

第一设计为您精彩呈现!

BK-International

北魁全息光影有限公司

一支专注于纪念性、沉浸式、叙事性视频内容创作的法国团队。自2012年成立以来，在全球舞台上，BK以创意为翼，致力于提升价值之巅；通过精湛的技艺，将文化遗产的壮丽景致、深厚底蕴与悠长历史娓娓道来，让每一帧画面都充满故事与情感。让沉浸空间及自然奇观以焕然一新的视角震撼呈现，让观众在欣赏中领略建筑之美、艺术之魂与历史之韵，以诗意盎然的手法触动心灵深处。

As a French team dedicated to the creation of monumental, immersive, narrative video content. Since its establishment in 2012, BK has been committed to enhancing the top of value with creative wings on the global stage; Through exquisite skills, the magnificent scenery, profound information and long history of the cultural heritage are told and every frame is full of stories and emotions. BK expresses the immersive space and natural wonders in a new perspective, leting the audience appreciate the beauty of architecture, the soul of art and the rhyme of history, with poetic methods to touch the heart.

2024巴黎奥运会

开幕式

2024年巴黎奥运会期间， BK-International受邀参与“巴黎献礼”，赛纳河上的奥斯特里茨桥（Pont d’austerlitz）正是BK对艺术和文化传承的宏伟例证。该桥是为了纪念第三次反法同盟战争期间的以少胜多的一次著名战役而建。而今奥斯特里茨桥通过12个不同的“艺术场景”（tableaux）多元化视觉元素，展示了法国文化的不同方面，艺术与文化的融合跨越了文字语言的界限，为巴黎奥运会开幕式增添色彩。

During the 2024 Olympic Games in Paris, BK-International was invited to participate in the "Gift of Paris", and the Pont d 'Austerlitz over the Seine is a magnificent example of BK's artistic and cultural heritage. The bridge commemorates a famous battle during the War of the Third Coalition in which the few won the many. Today, Austerlitz Bridge shows different aspects of French culture through 12 different tableaux visual elements. A fusion of art and culture transcends the boundaries of written language, adding color to the opening ceremony of the Paris Olympic Games.

在“Enchanté”环节中，奥斯特里茨大桥（Pont d’Austerlitz）上爆发出法国国旗颜色的烟花，象征着对来自世界各地的代表团、观众的热烈欢迎。

In the "Enchanté" segment, fireworks in the colors of the French flag erupt from the Pont d 'Austerlitz, symbolizing a warm welcome for delegations and spectators from all over the world.

"Painting is poetry that is seen rather than felt."（绘画是看得见的诗，而不是感受到的诗。）

在视觉的诗篇中，BK工作室在奥斯特里茨桥上的壁画描绘了奥运会所有运动项目，宛若一部恢弘壮丽的史诗，体现了奥林匹克信条“Citius, Altius, Fortius, Communiter”（“更快、更高、更强、更团结”）的精神。桥边的浅浮雕雕塑壁画由BK工作室进行3D建模，精细的视觉图案向我们娓娓道来人类的辉煌成就、坚定信仰与美好梦想，堪称“神来之笔”。

In the visual part, Studio BK's mural on the Austerlitz Bridge depicts all the Olympic sports as a grand epic, embodimenting the spirit of the Olympic creed "Citius, Altius, Fortius, Communiter" (" Faster, higher, stronger, more united "). The sculpture mural beside the bridge is 3D modeled by BK studio and the fine visual patterns on which told us the brilliant achievements, firm beliefs and beautiful dreams of mankind, which is a masterpiece.

《La Vie en Rose》被视为法国国宝级的歌曲，它不仅代表了法国的传统香颂（chanson），也成为了法国文化的一个重要标志。

"La Vie en Rose" is regarded as a national treasure of France, it not only represents the traditional French chanson, but also becomes an important symbol of French culture.

BK工作室在名曲《La Vie en Rose》中摄取养分，大胆的玫瑰色调、玫瑰图案，飞扬的旗帜搭配激昂欢快的《康康舞曲》、尽情奔放舞蹈的康康舞娘，充分展现“玫瑰人生”（La vie en rose）的主题。席琳·迪翁洪亮高亢的歌声将《La Vie en Rose》转化为一首勇气赞歌，回荡在你我心里。

BK Studio gets idea from the famous song "La Vie en Rose". The rose colors, rose patterns and the flying flags match the exciting "Cancan" and the Cancan dancers who dance freely, fully demonstrate the theme of "La vie en rose". Celine Dion's booming voice transformed "La Vie en Rose" into an anthem of courage that reverberates through you and me.

在圣路易斯岛，Lady Gaga在硕大的粉色鸵鸟羽毛簇拥下，粉墨登场。BK工作室为增加视觉冲击力，独具匠心的将楼梯设计成“Enchanté”油布的一部分，这种猛一看似乎非常浮夸奢靡的风格，其实是BK工作室对19世纪后期“美好时代”（Belle Epoque）的致敬。

Lady Gaga shows up on the island of St. Louis, flanked by huge pink ostrich feathers. To add visual impact, BK Studio has made the stairs part of the "Enchante" tarpaulin, which at first glance seems very ostentatious, but is actually BK Studio's homage to the Belle Epoque of the late 19th century.

金色楼梯一侧，镌刻着熠熠生辉的“Enchanté!”（“很高兴认识你”），而楼梯旁的路牌则骄傲地标示着“Paris”（“巴黎”），字体设计灵感源自装饰艺术与新艺术运动，其原始形态与巴黎那标志性的新艺术风格地铁标志遥相呼应，展现出一种跨越时代的艺术共鸣。

"Enchante!" is engraved on one side of the golden staircase., while the street sign next to the stairs proudly says "Paris", the font design is inspired by the Art Deco and Art Nouveau movements, its original form echoes the iconic Art Nouveau metro sign in Paris, showing an artistic resonance across the ages.

在纪念法国大革命宏伟篇章的“自由游行”中，BK工作室高举“Fluctuat nec mergitur”旗帜，为歌手玛丽娜·维奥蒂（Marina Viotti）量身定制表演游船。

In the "Freedom March" commemorating the grand chapter of the French Revolution, BK Studios held the flag "Fluctuat nec mergitur" and tailor-made a performance boat for singer Marina Viotti.

炽烈焰火熊熊燃烧，游船不仅是一个流动的舞台，更是承载着历史与现代的对话，玛丽娜·维奥蒂好似《自由引导人民中》神女的化身，带着“浪击而不沉”的意志，唱起法国名曲。炽红如血的绸带飘扬，绚烂烟火腾空而起，血与火的交融，才是巴黎为了追求自由不惜付出的代价。

With the blazing fireworks, the cruise ship is not only a flowing stage, but also carries the dialogue between history and modern. Marina Viotti is like the incarnation of the goddess of “La Liberté guidant le peuple”, with the will of “Fluctuat nec mergitur”, singing French famous songs. Red as blood ribbons flying, fireworks in the air, blood and fire blend, is the price of Paris in pursuit of freedom.

受到法式花园的启发，BK工作室为“Liberté”设计了表演平台并进行3d建模，向世界展示了法国园林艺术的美学。法式花园以其平面图案式的设计而闻名，这种设计强调了平面的铺展感和对称性。BK工作室在设计中借鉴了这一特点，通过大幅印刷画的形式，将平台和坡道装饰成对称的几何图案，营造出严谨的几何格网，这与法式花园的设计手法相呼应。

Inspired by French gardens, BK Studio designed and 3d modeled the performance platform for "Liberte" to show the world the aesthetics of French garden art. French gardens are known for their flat patterned design, which emphasizes the spread and symmetry of the plan. BK Studio drew on this characteristic in the design, using large print paintings to decorate the platforms and ramps into symmetrical geometric patterns, creating a rigorous geometric grid, which echoes the design approach of the French garden.

生命总能自我开辟道路，

恰如巴黎奥运会在全球舆论的风浪中勇往直前，

BK的身影亦在其中，

仿佛是对自身发展历程的

一种深刻隐喻与深刻反思。

Life has a way of carving itself out,

just as the Paris Olympics stick to itself in the wave of global public opinion.

BK，along with the Olympics,

is like a deep metaphor and deep reflection

 to their own development history.

.